I’ve been loving sharing more blogging and seo-related posts lately, and am hoping to really flesh out my blogging tips and tricks page over the next year. If there’s a topic you want to know more about, let me know!
So, ok, I’ll admit I’m a little behind the times.
You see, I love Pinterest. I really do. And I’ve been using it for a while now. But I also hate it. But I also love it. I really just go back and forth all the time. Anyone else? I love it for personal use, but when it comes to incorporating it into a blog strategy, I sometimes dread it. Often times it’s just one.more.thing.to.do.
I finally decided though, that it would be worth it to invest a little more time into Pinterest and stop trying to fight it so much. To help me do that, I’ve been making an effort to be more consistent with my pin-teresting images. I don’t intend for someone to pin an image from every one of my posts, and I’ve never considered Sweet Miles to be a blog that lives or dies based on Pinterest traffic, but for my posts that actually might be pin-worthy, or worthy of a bookmark, I would like to have a clean, crisp image readily available.
Currently, there are well over 100 million active users on Pinterest, it has a huge engagement rate (average time spent on Pinterest is over 14 minutes!), and is often used as a search engine in its own right. How often do you go to Google and search, “cute fall outfit”? Now how often do you go to Pinterest and search the same thing? Probably way more. Same with running, fitness motivation, workout playlists, recipe ideas, meal planning, meal prep…the list of popular topics on Pinterest goes on and on. Some of my most popular posts are only popular because the pin somehow went practically viral on Pinterest. Over 80% of pins are re-pins, and if you’re a blogger hoping to score some extra traffic from Pinterest, that’s a huge statistic.
Images made with the intention of being pinned are often called “hero images.” They typically sum up the blog post, have a clear and obvious message, and are sized to attract future pinners on Pinterest. You’ve seen them – they’re always vertical, sometimes obnoxiously vertical, have some sort of font overlay with a click-bait caption, and a discreet sometimes not discreet link to the original blog post or author. And there’s a reason for that. They work! With the infinite scroll that Pinterest utilizes, it makes sense for images to be vertical. And with thousands and thousands of pins oozing from the main feed, it makes sense to give images a clear and interesting title. And with so many people stealing images these days, it makes sense to make sure your name is somewhere on that image.
I’ve gone back and made pin-worthy images for several of my older informational posts, pages, and am going to try to maintain the same style going forward. I’d love for them to all have the same look, or branding if you will, and be recognizably mine. I’m no graphic designer, but I think straying from Pic-Monkey will be a huge improvement. (If you don’t have access to Photoshop, Canva is a great resource.) For these informational posts, I’m hoping to stick with this theme: large more professional image, a slightly transparent color block overlay pulled from one of the colors in my logo, and crisp white text in all caps. For reviews or posts that might be better served with an eye-catching collage, then we’ll go that route and do what makes the most sense. They say the ideal image size (if there is such a thing, really they just always need to be vertical and on the larger side, if possible) for an image on Pinterest is 735 x 1102, so I’ve tried to stay close to that range as well. Images get pinned on Pinterest for a million different reasons, so it’s hard to nail down an exact rule. What one person might be attracted to on Pinterest might be completely opposite from what another might be attracted to. It all comes down to what they’re looking for, and why. (And throw in a little psychology too – are you more likely to re-pin something that’s been pinned 25k times or just a handful of times? Probably the one that’s been pinned 25k times because you assume there’s a reason so many people have already pinned it. Now, consider yourself #blessed if that pin is originally yours, talk about good timing!)
Along with updating some images and aiming for consistency, I’d really like to clean up my Pin boards, get a little more organized, pin a little more often and a little more strategically, and follow more Pinterest users either within my niche or that I have a genuine liking for.
I’d like to consider this as part of my 2016 blog-scaping – cleaning up Sweet Miles, and making it the best that it can be. A process that inevitably has a never ending to-do list. I like the idea of having a little more consistency around these parts, so we’ll see how this goes.
Here are a few of the new images I’ve made, with links to their posts. If you see something you like, feel free to pin it!
How do you succeed on Pinterest? Are you an active Pinterest user? What blog posts have you recently discovered through Pinterest?