This is so simple it’s silly. In an effort to step up my Pinterest game, I thought I’d also take a gander at what exactly people have pinned from my blog. It’s really not that exciting, but it does give insight into what works, what doesn’t, and why my traffic to certain posts have skyrocketed.
Pinterest is truly an excellent resource for bloggers, especially when it comes to gaining targeted traffic. When readers click through a certain pin to your blog, they are probably clicking through because that’s what they were actually searching for. They have a purpose behind their click. They will also probably spend more time reading your blog post because after all, they were curious enough to click through in the first place. I have never really taken advantage of Pinterest the way that I should, and how I preach to other people, until now. I am dropping the mic and making a game plan. It’s time I put a little TLC into Sweet Miles, something that often takes the backseat on my priority list.
A few of my most pinned images have resulted in thousands and thousands of extra pageviews. And even though a few of them are surprising to me, what’s not surprising is that they are typically from some of my most favorite and most thought out blog posts. The posts where I shared really exciting news about our family, or where I poured my heart out about anything and everything, OR that solve a problem like a simple how-to, seem to resonate faster than anything else. Who would have thunk it? It doesn’t take a rocket scientist to know that blog posts written from the heart about highly relatable issues are practically asking for traffic spikes. (Once again proving why in the SEO world, high quality content is king in the eyes of google, and will always outperform even more frequently updated blogs with lower quality content. We can talk all things SEO another time though.)
Pinterest will keep the traffic comin’. Often times popular pins take off like wildfire, and it takes a while for them to die down, if they die down at all. It’s kind of like songwriters who write those annoying jingles that get stuck in everyone’s heads and end up being used on multiple commercials. The royalties just keep on givin’.
I work a lot in SEO at my full time job, and while social media is an important part of what we recommend to clients, we focus the majority of our time improving organic traffic. (Traffic derived straight from google and other search engines) Pinterest though, is most certainly a search engine in its own right! There are algorithms at play, keywords at play, strategies galore. If it makes sense at all for your business or blog to have a Pinterest presence, it’s probably a good idea to do so.
How to see what’s been pinned from your blog…
Ready for this? All you’ll do is go to –>
So in my case I go to pinterest.com/source/sweetmiles.com
The results will show you which images readers have pinned from your blog, and to which boards they’ve been pinned to. This should help give you a pretty good idea of:
- What people like to pin (or put another way, what content they enjoy enough to pin in order to revisit it at a later date)
- What style images are pinned the most frequently – i.e. vertical vs horizontal, text on image vs. plain image, collage image vs. single image, etc.
- What demographic is pinning your images – male vs female, age, brands, etc.
- The type of content being pinned – list posts, helpful posts, roundup posts, heartfelt emotional posts, recipe posts, reviews, etc.
- Pin location – are the pins that are most frequently pinned at the top, bottom, or middle of your posts?
You could spend a lot of time researching the pin-frequency and the possible why’s behind them. (If you have time for that, I salute you!) If you don’t have time to devote to really honing in on this information though, simply knowing WHAT’S being pinned the most often, can do wonders in helping you develop future ideas for pin-worthy content and images.
Now excuse me while I go and practice what I preach…after I change that diaper…and fold that laundry…and take a nap.
Do you have a Pinterest strategy? Do you focus on Pinterest? Why or why not? Do you tend to pin it and forget it or pin it and really work hard at promoting it?