Just popping in for a quickie!
Have you happened to notice that shiny, sparkly, brand spankin’ new email subscription box over to the right?
It looks like this:
Incredibly simple, and easy, right?
What will it do, you ask? It will send you a short email whenever Sweet Miles has a new post. I’d been putting it off and putting it off, and finally put on my big girl panties and added this feature.
And now for my question.
Why should bloggers utilize email subscriptions, and does it even make a difference?
I recently came across this article on a blog I frequent almost every day at work.
The simple answer, is yes.
Did you read it? Take a few minutes and skim over it. Pretty interesting statistics, huh?
Implementing an email subscription on your blog is something I’ve read a lot about. Some of the biggest-name bloggers highly recommend it, and swear by its’ effectiveness. (SPI, ProBlogger) Whether you’re collecting email addresses simply to be able to inform your subscribers when you have a new post, or you’re sending out a dedicated newsletter, getting your hands on emails is a good idea. And according to the article above, it’s not going away anytime soon.
I mean think about it. When do YOU subscribe to a blog or website? When you are genuinely interested, and CARE about keeping up with it, right? So when you are able to get readers to subscribe to your blog through their email, it’s much more tangible and personal then them just reading your post or hearing about it through social media. You’re able to capture a high quality reader, and keep them coming back for more. You’ve essentially created a much more targeted audience. Readers who subscribe to your blog are engaged readers – the best kind!
Sending your posts through email is also a great way to boost your traffic, and the odds are greater that your subscriber will click through to your blog. If you’re lucky, they might even forward on their email to a friend. Besides increasing your traffic, it’s a great way to simply remind your readers that you are posting, and that your content is fresh and exciting. Some people don’t have time all day to scroll through their Bloglovin’s, Feedly’s, their bookmark folder, or even remember the direct URL’s of their favorite blogs, but those people more than likely do frequently check their email. And if they come across your email that you have recently posted something new, they can check it out on their own time, save it for later, or read it right then. No pressure. Worried about annoying your readers with emails? You can control how often your emails are sent, and your subscriber has the freedom to unsubscribe at any time! Giving your readers the option to keep up with your posts however they choose – whether it be by email or not – is so important.
And if you really want to get wild and crazy, now that you have access to your readers’ email addresses, why not send them a thank you sometime for taking the time to read your blog?
The cons to collecting email addresses? I would say, it’s just one more think to keep track of 🙂
Do you collect email addresses? Why or why not?