8 In Blogging

Email Subscription to Blog Posts: Why or Why Not

Happy Saturday!

Just popping in for a quickie!

Have you happened to notice that shiny, sparkly, brand spankin’ new email subscription box over to the right?

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It looks like this:

subscribe to my blog

Incredibly simple, and easy, right?

What will it do, you ask? It will send you a short email whenever Sweet Miles has a new post. I’d been putting it off and putting it off, and finally put on my big girl panties and added this feature.

And now for my question.

Why should bloggers utilize email subscriptions, and does it even make a difference?

I recently came across this article on a blog I frequent almost every day at work.

Should I Collect Email Addresses on my Blog in 2014?

The simple answer, is yes.

Did you read it? Take a few minutes and skim over it. Pretty interesting statistics, huh?

Implementing an email subscription on your blog is something I’ve read a lot about. Some of the biggest-name bloggers highly recommend it, and swear by its’ effectiveness. (SPI, ProBlogger) Whether you’re collecting email addresses simply to be able to inform your subscribers when you have a new post, or you’re sending out a dedicated newsletter, getting your hands on emails is a good idea. And according to the article above, it’s not going away anytime soon.

I mean think about it. When do YOU subscribe to a blog or website? When you are genuinely interested, and CARE about keeping up with it, right? So when you are able to get readers to subscribe to your blog through their email, it’s much more tangible and personal then them just reading your post or hearing about it through social media. You’re able to capture a high quality reader, and keep them coming back for more. You’ve essentially created a much more targeted audience. Readers who subscribe to your blog are engaged readers – the best kind!

Sending your posts through email is also a great way to boost your traffic, and the odds are greater that your subscriber will click through to your blog. If you’re lucky, they might even forward on their email to a friend. Besides increasing your traffic, it’s a great way to simply remind your readers that you are posting, and that your content is fresh and exciting. Some people don’t have time all day to scroll through their Bloglovin’s, Feedly’s, their bookmark folder, or even remember the direct URL’s of their favorite blogs, but those people more than likely do frequently check their email. And if they come across your email that you have recently posted something new, they can check it out on their own time, save it for later, or read it right then. No pressure. Worried about annoying your readers with emails?  You can control how often your emails are sent, and your subscriber has the freedom to unsubscribe at any time! Giving your readers the option to keep up with your posts however they choose – whether it be by email or not – is so important.

And if you really want to get wild and crazy, now that you have access to your readers’ email addresses, why not send them a thank you sometime for taking the time to read your blog?

The cons to collecting email addresses? I would say, it’s just one more think to keep track of 🙂

Do you collect email addresses? Why or why not?

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  • Reply
    May 10, 2014 at 8:09 pm

    I personally prefer subscribing to blogs I follow since it’s a LOT easier to keep up to date/be notified of a new post (vs randomly going onto the blog hoping for a new post). That’s also one of the reasons I like it when someone follows/subscribes to my blog. It’s also easier to discover new blogs since if they follow you through their blog account since chances are, your area of interests are similar and poof, that’s another new blog to read/blogger to get to know!
    Carmy recently posted…Real Runners vs Fake RunnersMy Profile

  • Reply
    Heather @fitncookies
    May 10, 2014 at 9:32 pm

    How did you set yours up? I don’t think mine works. I thought it did for the longest time, but apparently there is something I need to do on the back end and not just install a plug in. Did you use feedburner? This is something I need to put my big girl panties on for, too!
    Heather @fitncookies recently posted…When less is moreMy Profile

  • Reply
    May 10, 2014 at 11:30 pm

    Interesting and timely. I’ve been reading up on email in attention to my blog and social media lately.

    Do you plan on using your email list for anything other than broadcasting your new posts? As in, do you see yourself generating a newsletter of some sorts?

    Thanks for the info and stats!
    Chris recently posted…Questions About ChrisMy Profile

  • Reply
    May 11, 2014 at 7:59 am

    I collect email addresses, and I know I don’t have as many followers by email as I do by other options, but there are some people that prefer that, and I like my readers having a choice to follow me by whatever way is convenient for them.

  • Reply
    May 11, 2014 at 12:35 pm

    I use feedly, so I never “subscribe” to posts. Occasionally I’ve subscribed to a news letter, but only if they promise that it is different content not found on the blog. As a blogger I completely understand the reasons to have people subscribe, but as a reader I haven’t seen a benefit.
    Katie recently posted…Peace Perspective XVIII: Walk by FaithMy Profile

  • Reply
    Abby @ BackAtSquareZero
    May 11, 2014 at 7:33 pm

    I am horrible about email subscriptions, but I did just follow you on BlogLovin’ which is how I manage all my stuff.
    Abby @ BackAtSquareZero recently posted…Race the Landing – Recap 2My Profile

  • Reply
    May 12, 2014 at 8:14 am

    I have an email subscription option! I give people the option to get just my monthly newsletter or the newsletter and blog posts. I know a lot of people (like me) read blogs in a blog reader, so we have no use for getting posts emailed to us. But I do sign up for people’s newsletters if I think it would be useful to me!
    Ashley recently posted…Spending on YourselfMy Profile

  • Reply
    Stephanie @ Whole Health Dork
    May 12, 2014 at 1:47 pm

    I don’t collect emails (other than people signing up to get posts via emails) because I use a subscription service to read blogs and find emails mostly annoying. That being said, I don’t mind the random email from some of my favorite blogs, but I wouldn’t like them to be too often and when that happens, I automatically unsubscribe. Food for thought, though. I’ll definitely look into it. Thanks for posting on blogging topics!
    Stephanie @ Whole Health Dork recently posted…How Long Should You Hold a Stretch?My Profile

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