5 In Life

2018 Reader Survey Results

Hi friends! Happy Wednesday. (We really need a new generic ‘blog hello’ greeting. But until I come up with something more creative, you’re stuck with a ‘hi friends! happy day-of-the-week!’) ANYWAYS. I’m finally, finally sharing the results of my 2018 reader survey. Thank you so much to everyone who took the time to take my survey, and provide feedback! It was fun going through all of your answers, and some even surprised me, in a good way. Even though I’ll always write my blog how I see fit, and will always write it for me, first and foremost, I still want to be able to provide my readers with what they want to read as often as possible!

SO without further ado, here’s how everything played out! I think it’s worth noting though that this is simply a reflection of a small portion of my readers, and perhaps even the readers who are the most devoted, if you will. I’ll never be able to capture the views of my entire audience, but this is a good start.

Takeaway: Lots of people have my blog bookmarked (I’m so honored to have made your bookmarks!), and Instagram, Instagram Stories, and Bloglovin’ are the next most popular. Facebook is WAY less popular than I thought.

The fact that a large portion of you read every time I post makes me feel so special! Also, a large portion read 1-3 times a week, which kind of takes the pressure off of feeling like I need to post 5 times a week.

Again, it seems that posting 1-3 times a week, on a MWF schedule seems to be ideal.

Fun but surprising takeaway here: Pinterest may not be as popular as it once was? My most popular long-term posts get the most traffic from Pinterest though, which is interesting.

This is interesting to me because most of my traffic when I look at my Google Analytics is mobile, but based on who responded to the survey, desktop is still pretty big! Considering a large portion of you have me bookmarked though, this makes sense.

This was a fun one for me. The biggest % of you started reading while I was pregnant with Adeline. And when I look at my most popular posts, most of them are related to either that pregnancy, or shortly after she was born. I also was thrilled to see though that some of you have in fact been reading loyally since the beginning!

Another interesting one. Sponsored posts are always such a hot topic it seems like. It looks like though that only a small % of you straight up don’t like them, and for the most part, you don’t mind them as long as they’re relevant to you. I’m hoping that ya’ll know my heart enough to know that I only try to promote things I truly believe in, and/or have personally tried, and do my best to always give an honest opinion. Considering my full time job is working in influencer marketing, this is a fun one to dissect.

Yay! This one was a happy one for sure. I’m glad so many of you have rolled with me through the years and embraced the changes. I also find it interesting though that so few of you want me to bring back more fitness posts. As I start getting back into shape though, I’m sure I’ll be weaving in a few more here and there.

The top 5 topics that you like to read the most are, in order:

  • Motherhood & Mom life
  • Lifestyle
  • Kids
  • Pregnancy
  • Fitness

The top 5 topics that you prefer to skip over are, in order:

  • Sponsored
  • Recipes
  • Fitness
  • Fatherhood (I think this is because there just haven’t been very many. But, I’m hoping to have more fatherhood posts, written by Adam, throughout this year.)
  • Lifestyle

Some of the reasons you read Sweet Miles: (Ya’ll, some of these were too kind!! I’m not sharing these to brag, but I’m just so thankful and encouraged by so many of you who are also dealing with similar struggles and are truly finding my content to be helpful in some way.)

  • “You really give an honest view into every day topics, so it’s nice to know I’m not alone on some things! I really respect you for talking about things that most people don’t like to talk about, like miscarriages, debt/budgeting, how hard it is to be a mom… 🙂 So thank you so much for sharing a little part of your world. I’ve really, really enjoyed reading your blog.”
  • “While I’m not at the baby stage of life, I hope to be someday! So it’s fun to see what might be in my future.”
  • “Can relate to being a working mom”
  • “Our kids are all close in ages, and we both had girl first, then boy so our family lives feel similar.”
  • “I’m pregnant and love seeing what mom life is like”
  • “In a similar stage of life with two littles, we have similar morals and I feel like we would get along in real life.”
  • “Started reading for running but feel like I know you now!”
  • “Similar life season – I appreciate hearing a viewpoint from someone who is not my friend or in my circle. An independent perspective if you will.”
  • “I started following you when I was pregnant with my daughter. She was born the day before Adeline. I then suffered a miscarriage shortly after you and cannot tell you how much your posts helped me through it. I read them daily, over and over through my loss. I am now pregnant with a boy due in April. I just love how open and honest you are about life. Even though we have never met or talked I feel like we connect. Love your content!” (This seriously made my heart so happy. Nothing makes me happier than knowing that me sharing my life and honest thoughts have helped someone else!)
  • “So relatable! And, as an English teacher, I like your writing style.” (LOL to whoever wrote this. Thank you SO much. I feel like I have horrible grammar and my husband always makes fun of me for writing how I talk, so this made my day!)
  • “I enjoy hearing another mom’s perspective. Our kids are similar ages. You come across as relatable and not judgemental.”
  • “Your posts are more “real life” than fake and “posed life.””
  • “I enjoy seeing how other mothers cope with motherhood, career and life balance in general.”
  • “I appreciate hearing from a genuine working mom who is struggling to balance it all like the rest of us!”
  • “You are so down to earth and I feel like I can relate to your daily events. Also, your kiddos are too cute and make me smile. I also want to support you and your family by reading!!”

The main topics you’d like to see future posts about:

  • Working mom life
  • How Truckee is coping with two siblings (HA! I need to for sure do a big Truckee update!)
  • Marriage and having two kids in general
  • Meal planning or budgeting tips
  • Breastfeeding
  • Tough parts of having two kids, how it changes your marriage, etc.
  • Posts written by Adam

I think overall, I’m coming to terms with the fact that not only am I evolving, but my audience is evolving. Gone are the days where I have time to draft up 5 posts a week, and gone are the days where my audience has time to read 5 posts a week. As much as I would love my blog to be my sole focus, it’s just not. Rather, it continues to be a creative outlet, and a personal form of therapy. I think a lot of you are as busy as I am, so I’m feeling relieved to know that most of you appreciate authenticity, and honest content, and in order to maintain that, I just have to continue to blog when it feels right. I’m excited to dive into the topics that you requested though, because they were all very much in-line with my life currently!

Thank you again to everyone to contributed! And thank you to everyone who continues to read my blog, week after week, month after month, and even year after year. I have loved documenting my life in this little corner of the internet, and I hope to continue to inspire and encourage similar moms, and dads, through this crazy journey of parenthood. And maybe eventually I’ll run again, and blog about it, ha! It’s on my to-do list for 2019, at least!

5 Comments

  • Reply
    Tiffani
    January 23, 2019 at 10:43 am

    I love that you do an annual survey and take feedback for the direction you are going. I also love that you keeping evolving to truly capture your life. So many bloggers just keep trying to write about the same things they always have and it becomes to redundant. Following your little family while growing my own little family makes me feel like I’m not alone in this stage!

    • Reply
      Sarah
      January 25, 2019 at 10:09 am

      Thank you! You made my day 🙂

  • Reply
    Katie Adams
    January 23, 2019 at 1:17 pm

    So fun to read!

  • Reply
    Amanda Bumgarner
    January 24, 2019 at 4:32 pm

    Thanks for sharing these! I love survey results. I will say on the “how do you keep up with new posts” question, I think if I remember correctly it wasn’t multiple choice, so I could only choose one. Facebook is probably more popular than you think, but people only chose their very top platform. I follow you/your blog on a few and I’m sure others do too! 🙂
    Amanda Bumgarner recently posted…By the Numbers: 2018My Profile

    • Reply
      Sarah
      January 25, 2019 at 10:09 am

      That’s a great point! I actually hadn’t even thought of that!

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